Driving EV Knowledge
Across Canada
NATIONAL AUTOMOTIVE EV RALLY | DEALER EXPERIENCE & TRAINING
- about the project
The Idea
Put dealers behind the wheel and give them the knowledge, experience and confidence to sell EVs in a rapidly changing market.
- We Brought It to Life
Top of the Line created a one-day dealer experience in Montreal, Toronto and Vancouver, combining hands-on vehicle comparisons with education, networking and premium hospitality.
Dealers drove a variety of electric vehicles, experienced their differences firsthand and learned how the Nissan ARIYA stacked up against the competition. The day continued with market-specific learning sessions before shifting gears into a high-end cocktail reception and dinner with wine, presentations and conversation.
Event Strategy & Planning
A seamless experience starts with a thoughtful plan. From programming and scheduling to guest flow and logistics, every detail was carefully coordinated to create an engaging and effective EV learning experience.
Venue & Logistics
Every detail coordinated to keep the experience running flawlessly.
Ride & Drive
Firsthand driving experiences designed to build confidence and excitement.
Competitive Vehicle Experience
Side-by-side experiences that put key differences into perspective.
Training Sessions
Engaging training that turns product knowledge into sales confidence.
Food & Beverage
Thoughtful hospitality that keeps guests energized and engaged.
Cocktail Reception
A relaxed setting designed for connection, conversation and networking.
Dinner
A memorable dining experience that brings guests together.
On-Site Execution
Expert execution that keeps every moment on track.
- the result
