Taking a Brand Tradition
to a Whole New Scale
JEEP 85TH ANNIVERSARY | PROMOTIONAL PRODUCTS & BRAND ACTIVATION
- The Idea
Celebrate Jeep's 85th Anniversary by taking one of its most-loved traditions — Jeep Ducking — and making it impossible to miss.
We brought Jeep Ducking to life on a larger-than-life scale, turning a beloved tradition into an unforgettable celebration of 85 years of Jeep community and culture.
Brand experience
Intimate or large-scale, local or global, every experience is crafted with intention and executed with precision.
End-to-end execution
From the first idea to the final detail, we manage every step with care. Strategy, design, sourcing, production, logistics, and on-site execution all come together through one experienced team.
- We Brought It to Life
Top of the Line took the familiar Jeep duck and supersized it — creating a custom 40-foot inflatable duck as the centerpiece of Jeep Canada's waterfront anniversary celebration in Windsor.
From concept and custom design to sourcing, production, international logistics and installation, we brought the idea to life — right down to 1,000 commemorative golden ducks for fans.
Concept & Creative
Custom Promotional Product
Design & Graphic
Global Sourcing
Production
Installation
Logistics
- The Result
40 FEET. 1,000 GOLDEN DUCKS. ONE SERIOUSLY SHAREABLE MOMENT.
The giant duck became an instant photo op, generating social buzz, community engagement and media attention while turning a beloved Jeep tradition into a larger-than-life celebration of the brand.
The first 1,000 commemorative ducks were in fans’ hands by early afternoon — extending the experience beyond the waterfront and giving visitors a piece of the celebration to take home.
